Monetization
Data Monetization refers to the process of using data to obtain quantifiable economic benefit. Internal or indirect methods include using data to make measurable business performance improvements and inform decisions. External or direct methods include data sharing to gain beneficial terms or conditions from business partners, information bartering, selling data outright (via a data broker or independently), or offering information products and services (for example, including information as a value-added component of an existing offering).
References
-
-
Data Monetization refers to using data for quantifiable economic benefit.🔗Gartner
-
Get to know what is data monetization. Why do it? What types of organization should consider it and where they stand today? What are some common approaches?🔗Informatica -
Demystify data monetization, demonstrate how it can dramatically increase business performance, and provide the information you need to implement it.🔗Talend - A Leader in Data Integration & Data Integrity -
Learn what data monetization means and the difference between direct and indirect data monetization strategies.🔗CIO