Enrichment

Data enrichment is the process of improving the accuracy and reliability of your raw customer data. Teams enrich data by adding new and supplemental information and verifying the information against third-party sources.

References

  • What is Data Enrichment? Everything You Need to Know
    Discover how data enrichment can help you gather and manage the highest-quality data that best represents your leads and customers.
    🔗blog.hubspot.com
  • What is Data Enrichment? - Alteryx
    Data enrichment is the process of combining first party data from internal sources with disparate data from other internal systems or third party data from external sources.
    🔗Alteryx
  • What is Data Enrichment? How it Improves your Decisions
    The more you know about your customers, the better you can connect with them - from targeted marketing campaigns to new product features.
    🔗Experian UK
  • The Complete Guide to Data Enrichment - Oktopost
    When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. Today, when both the stakes and the competition couldn’t be higher, a knowledgeable and personalized approach is the key to moving leads down the funnel. Data …
    🔗Oktopost